[{"id":618446520652,"handle":"cheveux","updated_at":"2025-04-09T11:25:26+02:00","published_at":"2024-02-15T11:10:30+01:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Hair – Enhancing the Hair Fiber","body_html":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp data-start=\"2732\" data-end=\"3096\" class=\"\" data-mce-fragment=\"1\"\u003eHair reflects not only your style, but also your overall scalp health. With Natua’s expertise, enjoy products and advice specifically designed to strengthen the hair fiber, combat breakage, and revive shine. Tailored treatments (hydration, repair, growth...) ensure lasting results. Give your hair the brilliance and vitality it deserves, every day.\u003c\/p\u003e"},{"id":618378658124,"handle":"hd-hydra","updated_at":"2025-03-24T11:50:43+01:00","published_at":"2024-02-14T09:42:56+01:00","sort_order":"best-selling","template_suffix":"hd-hydra","published_scope":"web","title":"HD Hydra – Deep Hydration Range","body_html":"\u003cp data-mce-fragment=\"1\"\u003eThe \u003cb data-mce-fragment=\"1\"\u003eHYDRA range\u003c\/b\u003e seamlessly merges internal hydration and targeted nutrition. By alternating \u003cb data-mce-fragment=\"1\"\u003eHD Gluco Gel\u003c\/b\u003e (protein hydration) and \u003cb data-mce-fragment=\"1\"\u003eHD Sweet Oil + Activator\u003c\/b\u003e (lipid nourishment), then completing with \u003cb data-mce-fragment=\"1\"\u003eHD Shampoo\u003c\/b\u003e and \u003cb data-mce-fragment=\"1\"\u003eHD Soft Mask\u003c\/b\u003e, you establish a virtuous cycle for your hair. Enjoy fewer frizz issues, more softness, shine, and resilience against everyday aggressions. Experience the best of deep, long-lasting hydration with HYDRA, and rediscover the pleasure of healthy, supple, and radiant hair.\u003c\/p\u003e"},{"id":618379837772,"handle":"les-produits","updated_at":"2025-04-09T11:25:26+02:00","published_at":"2024-02-14T10:00:51+01:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"Les produits","body_html":""}]
HD Soft Mask – The Final Step to Enhance Hair Hydration
Sale price€39,60
HD Soft Mask ideally completes the HYDRA routine. With its nutritive and hydrating actives, it softens the hair after shampooing, leaving it silky, stronger, and easier to style.
Free Shipping
48-hour shipping in the UK/US via FedEx, free from £90 purchase
Deep hydration
A unique Natua innovation to intensely nourish the hair fiber
Personalized Advice
Need specialized guidance? Book an appointment with our trichologists
HD Soft Mask – The Final Step to Enhance Hair Hydration
200 mlSale price€39,60
HD Soft Mask – The Final Step to Enhance Hair Hydration
This product pairs ideally with: HD Gluco Gel, HD Sweet Oil + Activator, and HD Shampoo, to maximize both hydration and nourishment.
Usage & Application Tips
After Shampoo
On towel-dried hair, apply 25-30g of HD Soft Mask. Distribute on lengths using a wide-tooth comb.
Processing Time
Leave on for about 3–4 minutes to let the actives penetrate. Rinse thoroughly with lukewarm water.
Finish with a Gentle Style
Your hair is already detangled and flexible.
A light blow-dry highlights its shine.
Main Benefits
Locks in Moisture: Seals the cuticles, preserving water inside.
Softness & Easy Detangling: Reduces knots and styling time.
Natural Shine: Hair shows a healthy, silky sheen.
Anti-Breakage Protection: Fatty acids and proteins strengthen hair’s resistance.
Strengthening the Previous Steps
After the deep action of gel or oil, HD Soft Mask seals the fiber and prolongs hydration. Its nutrients form a light protective film without weighing the hair down.
Instant Detangling
Vegetable and humectant extracts allow you to comb through lengths effortlessly, limiting breakage risk.
Gradual Texture Improvement
Used regularly, HD Soft Mask smooths the cuticle and boosts global hair resistance to blow-drying heat and external stressors.
Ultimately, HD Soft Mask brings the finishing touch to the HYDRA routine, offering lasting shine and remarkable suppleness while protecting hair from daily challenges.
What Ivo Donati Thinks
“La Maschera Hydra completes the effect of previous treatments. It seals the cuticle, preserves hydration, and grants hair a silky, shiny finish.”
FAQ
How long can I leave the mask on?
3–4 minutes is enough. For extra-dry hair, up to 10 minutes is acceptable.
How frequently should I use it?
Once or twice a week is a good guideline. If your hair is severely dry, you could use it more often.
Does the mask replace conditioner?
In the HYDRA routine, the mask acts as a deep treatment, so often no additional conditioner is needed.
Does it make hair greasy?
No, the formula is balanced to avoid a heavy feel. Make sure to rinse well.
Suitable for oily scalps?F
Focus on mid-lengths and ends to avoid overloading the roots.
Do I need to pair it with Gluco Gel or Sweet Oil systematically?
For best results, yes. The mask works as a sealing step after the Hydra rituals. You can also use it alone for basic maintenance.
Is it safe for fine or low-density hair?
Yes. Just adjust the amount used, so as not to oversaturate.
How long does rinsing take?
Rinse until your hair feels light to the touch, usually some seconds under running water.
Does it have a strong scent?
It has a mild, plant-based fragrance usually found pleasant.
How can I maximize shine after the mask?
A final cool-water rinse can help close the cuticles for extra gloss.
